# 📝 Research Project Plan In order to carefully consider each step the field study, My first activity was to create and write down a research project plan to carry out the observations.   ## Purpose of the project: - Plan, carry out and analyze user observations of local customers while they visit Galleries Lafayette Paris Haussmann to learn what their customer experience look like. ## Method: - Hybrid role - Passive “fly on the wall” observations (where I interfere as little as possible) to get that *natural behavior*. - Active observations (because there are thoughts that are going on in their heads, and I won't get that necessarily just from watching them.) ## Desired characteristics of your participants: - Local customers - Recruiting through social media ## Data collection: - Photos/Video/audio (Check recording equipment bellow) - Note Taking (pen book and obisidian) - Participation (by participating, I get to learn about what it's really like by doing it.) ## Location of your observations: - Galleries Lafayette Paris Haussmann - Close to the entry/exit - Close to the information panel - Close the a store ## Recording equipment: - Redmi 5G. I want them to forget about the camera (my phone), but I don't want it hidden either. I want it very clear there's a camera there, but in such a position that they can forget about it, but not pretend to the person I'm not filming: I'm not secret-videoing here. This is simply about trust and ethic 🙂 ! ## Observation guide: - I'll introduce the study and method before the observations start during the first meeting - I'll begin the observations right before entering the Galleries Lafayette - I'll end the observations after the contextual inquiry with the participant, right after his entire customer experience took place. ## Consent: I'll ask for participants’ permission to record them during the recruiting process (first interview.) ## Time plan I'll write down the schedule of my observation sessions once I confirm the right timings with the participants.